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Never Settle means that we will strive for the best user experience and not rest till we've found it.
We believe in engaging with users to find out what people really want from their smartphones. We believe in picking specs wisely to deliver the best overall experience. We believe in partnering with experts and playing to your strengths. But most of all, we believe in never compromising on product quality and offering greater value to consumers through innovative design and an online-first strategy.